Adidas & Rohit Sharma bat for sustainability through their new 'Impossible is Nothing' campaign

Adidas celebrates the ‘Impossible is Nothing’ campaign with athletes who see the possibilities of changing the world. Adidas India launches the campaign through the voice of Indian Cricketer, Rohit Sharma during a virtual press conference.

Byline Delhi: Adidas being a pioneer sportswear giant, takes a move ahead with the ‘Impossible is Nothing’ campaign, which was launched on Monday, October 4, 2021. The goal of the campaign is to become a catalyst in building a safer and sustainable planet along with the aid of star cricketer Rohit Sharma. Sustainability and environmental fortification are the key areas in today's market and the company aims to harness the power of sport to help society with its "rebellious optimism", which is driven by action to shape a better future together.

Senior Director, Adidas India, Sunil Gupta, during a press conference on Monday said that, "Adidas aims to use 100% recycled polyester in all its products by 2024," adding that the company "has an intrinsic desire to achieve global climate neutrality by 2050." Adidas brought forward the narrative of sustainability using Rohit Sharma's shoes as a beautiful canvas inspiring the viewers to see the possibilities of a sustainable future. We believe that Rohit Sharma is in line with Adidas' motto 'Impossible is nothing", said an Adidas statement.

Indian Cricketer Rohit Sharma said, "It was in 2014 when I went to Kenya and was really sad knowing about the condition of rhinos. India and Africa are two places where we have the maximum rhino population. "I often thought, why don't I carry my cause on to the field," Rohit said about the company's specially-designed cricket shoes, which carry the message 'save the rhinos'. 

Rohit Sharma has been actively involved with the 'Save the Rhinos' and 'Save the Corals' campaigns and also for a plastic-free sustainable planet. The customized spikes brought to life the three causes on-‘Save The Rhinos, Save The Corals and Plastic Free Oceans' as Rohit sported the shoes during an International sporting event. The shoes are aesthetically crafted by designer Aaquib Wani in collaboration with adidas to garner people’s attention towards sustainability and environment in a unique way.

Sharma further said, "Adidas has been the driving force of positive change in the lives of people beyond athletes, inspiring us all to push the boundaries. I personally resonate with the 'impossible is nothing' attitude and was thrilled when we worked on the unique idea of representing the causes through me on the playing field. It is extremely important to have an active dialogue on matters of sustainability through all possible mediums and inspire all around us to see the possibilities of positive change." 

Speaking about the launch, Sunil Gupta, Senior Director, Brand adidas, India said, "Through the stories of some of our key athletes, we intend to bring to life the 'Impossible is Nothing' attitude and inspire our consumers and communities to see and realize their possibilities. We see ourselves playing the role of a catalyst with our partners, like Rohit, who have been building conversations around sustainability."