Not even God-fearing youtube channel 'The Sootr'
- Byline
- Jul 12, 2021
- 4 min read
bhadas4media.com | 9 July 2021 | Credits: https://www.bhadas4media.com
The news is coming from quoting sources that there was a lot of air about the Bhopal-based YouTube channel 'The Sutra' as it was being brought by Dainik Bhaskar as editor-in-chief and director of the former National Editor's Market of Bhopal group. . The teasers and promos had drawn a good tableau, the graph of expectations was high. But within a week the air of the balloon went out and the first wicket has fallen. Here Amit Pathe joined as an executive content producer. Prior to this, his 3-year long innings was as a Graphic Designer in the Bhopal Corporate Office of 'The Times of India'. He worked in the Editorial and design team of DB POST, Delhi Times, The Times of India Delhi, NBT Navbharat Times Lucknow, Dainik Bhaskar Bhopal and Rajasthan Patrika Jaipur. The formal launch of 'The Sootra' took place on July 1. Let us tell you that this YouTube channel has kept its punch line 'We are only afraid of God'. 'The Sootra' management claims that they will not take government advertisements, although here the government does not advertise to YouTube channels and news portals. Then getting government advertisements on the mobile app is a far cry. Well, 'The Sutra' management claims that it will do 'society nurtured' journalism. Crowd funding, that is, this YouTube channel and its expenses will be run by taking donations from people. But the truth is that Anand Pandey is offering free advertisements by writing letters to builders etc. But the response from the market is God trust.
Report of advertisements given to the media of MP Government - https://youtu.be/qhAZORbKNqY
It is by the grace of God that it has an office next to Dainik Bhaskar in MP Nagar Press Complex in Bhopal. Where earlier it was the office of Gutka businessman Kishore Wadhwani's Dabang Duniya Digital. Its monthly rent is in lakhs. It is worth noting that in the same building, there is a similar office of the editorial of The Times of India, whose rent is around 1.5 lakh rupees per month.
Watch the luxurious office of 'The Sootra' - https://youtu.be/cJsCs_093JQ
Cash payment like a daily wage worker
The point is that 'The Sootra' has not been able to pay the salary of June to its employees in the first month itself till the writing of the news (July 9). Due to which the patience of the employees is getting weak. As much as Amit's salary package was discussed, after the launch, the management backed out and could not even tell any possible time frame to pay the salary. Amit told that there is no trace of any HR or admin there, nor are there any official emails of anyone. Everything is running on the basis of WhatsApp groups, whether it is news or management. The surprising thing is that when Amit asked the manager to clarify the situation regarding salary and give account details, he said to give salary cash. In May also, the salary was distributed here in cash only. No offer letter, joining letter, ID card, visiting card, appointment letter nor salary slip. Everything cash payment like a daily wage labourer. Everything is dependent on God.
Coming from BJP to Sangh
The point to be seen here is that the YouTube channel, which does 'society nurtured' journalism and calls 'we are only afraid of God' as its 'motto', has used Axis Bank account number of Atrangi Media Pvt Ltd to collect donations from people. Have given. (Bank Name - Axis Bank, Company Name - Atrangi media Pvt Ltd., Account Number - 921020012735677, Mobile Number - +917000024141, IFSC CODE - UTIB0000044) But the salary is being distributed to the employees in cash which is being distributed to the investors, sponsors and sources of money. And there is speculation about the donation. In the office of 'The Sootra', from BJP state president VD Sharma to senior relatives of the Sangh Parivar, there is a period of long meetings.
Fill stale and credited articles of big names:
Significantly, 'The Sootra' claims that Alok Mehta, Vedprakash Vaidik, NK Singh (Bhopal), Jagdish Upasane, NK Singh (Delhi) and Richa Anirudh are also associated with him. However, before the launch, till now no story or video of these journalists has come on the website. None of them even made it to the grand launch. Even on the website of 'The Sutra' there is no mention or photo of these senior media icons being associated with them. However, the 'Vichar Manthan' tab of the website has stale articles published by Alok Mehta and Vedprakash Vaidik.
Who are in the 'Sootra' team:
Anand Pandey, Editor-in-Chief and Director (Formerly National Editor, Dainik Bhaskar Bhopal Group)
Harish Diwekar, Managing Editor and Director (Formerly Associate Editor - Zee MP-CG, DB Post)
Sunil Shukla, City Editor (Ex: Dainik Bhaskar, Bhagalpur)
Chakresh Mahobia, Chief Content Executive (Formerly Patrika TV)
Neeraj Gupta, Product Head (Tech, Web & App) Consultant
Sumit Awasthi, Informal Manager
Atul Tiwari, Chief Content Writer (Formerly Chief Sub Editor, Dainik Bhaskar.com, Bhopal)
Vijay Mandge, Chief Content Executive (Ex: Bansal News Channel, Bhopal)
Ravindra Dubey, Editor - Mahakaushal
Lalit Upamanyu, Editor - Malwa
Rahul Sharma, Deependra Rajput, Ankush Maurya - Content Generator
Ashish Vishwakarma, Content Writer (Formerly Dainik Bhaskar.com, Bhopal)
Hrika and Kritika, anchors and content writers
Interns - 3
Nilesh and Ravi - Cameramen
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