INDIAN OCEAN stands up for what is right with CRY
- Byline
- Nov 22, 2019
- 3 min read
Child Rights and You (CRY) – India’s most trusted non-government organization for the last 40 years and the Indian Ocean – the pioneers of fusion rock music genre in India joined hands to ensure a happy childhood for every child at NCUI Auditorium, New Delhi on 17th Nov’19.
Sheetal Pathe Pawar | Byline Delhi | Mobile#7067730336
One of the most popular and widely identified music bands in India witnessed hundreds of spectators from all walks of life. To mark CRY’s award-winning #YellowFellow campaign. All the 5 members of the band – Rahul Ram, Amit Kilam, Nikhil Rao, Himanshu Joshi and Tuheen Chakraborty – entered the stage wearing yellow socks as a gesture of solidarity for the rights of every child.
For the Indian Ocean, it was a full house and the cheerful audience expressed their eagerness to witness the mesmerizing performance of the band. The band presented multiple lyrics vocally and instrumentally. The performance commenced with a beautiful composition “Nadiyan Hain Hum Behane Do...” and dedicated it to the youngsters. Knowing the pulse of the listeners, they select their compositions and improvise during their presentation. The sound, their chief medium, they keep in control even when on the higher octave. Being a rock band, their dramatic body language gets in tune involuntarily with the strong rhythm and the flow of their notes – now getting almost still, now stretching, bending, swaying and what not.
Among the other compositions which they presented were Aaja Ve Mahi..., Tu Kisi Rail Si Guzarti hai..., Jhini Re... and many more. The band also presented their very new composition which they have named “Jaadu Maya...”. The saga didn’t end there, the band presented a Hindi-Kashmiri composition as well. Following the opening numbers where dashes of the folk and the classical were on friendly terms, the sounds intermittently grew as soft as they could be in rock music and relative inbuilt silences with sounds as of raindrops and lightfoot taps were rousingly received.
Kandisa, the ancient Christian prayer seeking to evoke divinity, the band’s signature number. The founder member of the band Rahul Ram narrated an interesting tale behind this very popular composition. As the performance was drawing to a close, the band members urged the guests to wear the yellow socks provided to them to become #YellowFellow. On their request guests not only wore yellow socks in quirky ways but also posted their photographs on various platforms of social media.
CRY celebrates 40 years of ensuring happier childhoods:
#YellowFellow is an award-winning CRY Campaign to celebrate Children’s Day, with the objective of building public awareness for children and their right to a happy childhood. With its launch in 2018, #YellowFellow has garnered an overall digital reach of 32 lakhs with participation from 35+ influencers and 30+ corporates, malls and colleges. The campaign has a special significance this year as CRY celebrates 40 years of ensuring happier childhoods.
CRY turned 40 this year and our #YellowFellow campaign, which aims to raise awareness for every child’s right to a happy childhood in a fun and innovative way, has been widely accepted since its inception last year. We hope this year too people will partner with CRY to make the lives of children better. - Soha Moitra, Regional Director of CRY (North)
Launched in 1979 by Rippan Kapur, CRY which completes 4 decades, of which one and half spearheaded by its founder, has today become a National champion advocating for children’s rights. With its work across thematic areas of education, health, child protection, child participation and presence across 19 states, CRY has been standing tall in its 40th year ensuring happier childhoods of over 3 million children and counting via its 850 initiatives.
We all have happy childhood memories with us but even today there are many children in this country who are not privileged enough to even get their basic needs fulfilled. Indian Ocean is glad to be part of CRY’s #YellowFellow Campaign where we together and stand to ensure happier childhoods for India’s children. - Rahul Ram, Lead artist & founder member of the band
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(Sheetal is a Journalist, Mobilographer & the Owner & Editor of Byline Delhi)
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